Fresh Green's Digital Transformation: Partnering with Scope

FRESH GREEN

Bridging Tradition and Modernity for E-Commerce Success

Fresh Green, a traditional wet market shop selling fresh vegetables, faced the growing need to expand into the online marketplace to stay competitive. Without a digital presence or e-commerce strategy, they partnered with Scope to redefine their business for the digital era.

Understanding The Challenge.

Fresh Green needed more than just an online storefront:

A Defined Strategy: Targeting and engaging digital audiences effectively.

E-Commerce Optimization: Establishing a robust platform for seamless transactions.

Digital Advertising Expertise: Driving traffic and converting customers.

Our Approach.

We developed a comprehensive digital transformation strategy that combined e-commerce optimization with targeted social media advertising to successfully transition Fresh Green from a traditional wet market shop to a thriving online business.

Scope's Solutions.

1. Establishing a Strong Digital Foundation

We created an optimized Shopee page tailored for e-commerce success:

Streamlined Product Listings:
Enhanced product listing images and descriptions to rank well in Shopee's search.

Seamless Integration:
Connected Shopee with Facebook and Instagram via CPAS (Collaborative Ads) to attract social media audiences and direct them to the digital storefront.

Mobile Optimization:
Ensured a user-friendly experience across devices, driving higher engagement.

2. Amplifying Reach with Targeted Campaigns

We developed a comprehensive strategy to boost Fresh Green's online presence and sales:

Social Media Advertising:
Designed and launched Facebook and Instagram campaigns focused on local customers, leveraging geographic and interest-based targeting.

Shopee In-Platform Tools:
Used Shopee's built-in marketing features to boost visibility among active shoppers.

Highlighting Unique Selling Points:
Focused on Fresh Green's fresh, locally sourced vegetables to capture attention and differentiate the brand.

This strategic combination of social media and e-commerce integration maximized reach and ensured cost-effective traffic generation.

3. Data-Driven Decision Making

Performance Tracking:
Installed Meta Pixel to measure campaign success, track customer behaviors, and attribute conversions.

Insightful Reporting:
Delivered actionable reports to inform future campaigns, refine product offerings, and adjust promotions for optimal results.

By implementing Meta Pixel and actionable reporting, Fresh Green gained data-driven insights to refine product offerings, optimize promotions, and drive sustained growth.

Online Growth

Thriving digital storefront on Shopee

Sales Boost

Notable increase among tech-savvy demographics

Broader Reach

Expanded audience beyond wet market