Keydence's Digital Growth Journey: Partnering with Scope

KEYDENCE

Driving Quality Leads for Smart and Secure Solutions

Keydence provides a wide range of smart building and security solutions, from eco-innovations like solar panels to CCTV systems and network cabling. Despite their strong offerings, they struggled with low-quality leads from Google SEM and lacked an efficient system to manage them. That's where Scope stepped in.

Understanding The Challenge.

Low-Quality Leads:
Their Google SEM campaigns were attracting general traffic, not decision-makers for solutions like EV chargers, smart lighting, and surveillance systems.

Inefficient Lead Management:
Without a structured CRM, inquiries were difficult to track and follow up.

Missed Data Opportunities:
Campaign data wasn't being fully leveraged to optimize performance.

"I really enjoyed working with Scope; the team always gave their 100%. This has great in their work and always put in their best efforts to deliver the SCOPE."

RAYMOND LEONG

Chief Executive Officer and Architect

Our Approach.

We took a strategic, data-powered approach to revamp Keydence's lead generation through targeted campaigns and smart CRM implementation, building a foundation for long-term growth with higher lead quality and improved conversion rates.

Scope's Solutions.

Google SEM Optimization for Targeted Growth

High-Intent Keyword Strategy:
Focused on niche, service-specific keywords to attract qualified leads, e.g., smart carpark systems, fiber optic cabling.

Localized Campaigns:
Emphasized regional relevance and sustainability-driven solutions.

Stronger Ad Messaging:
Showcased Keydence's technical expertise and reliable support to stand out.

CRM Setup and Email Automation

CRM Integration:
Implemented a user-friendly system to centralize and segment leads across service lines.

Automated Email Sequences:
Developed drip campaigns educating prospects on offerings like fire alarm systems and crash barriers.

Tailored Messaging:
Customized content for audience segments such as facilities managers and contractors.

Better Leads

Higher-quality inquiries tied directly to key offerings

Seamless Management

Streamlined CRM with improved conversion rates

Stronger Presence

Boosted visibility among innovation-focused businesses